DATE: 8/1/2007
CONTACT: Susan Kohl
Sierra Communications
skohl@mlode.com
(209) 586-5887
BRISTOL, Connecticut — August 1, 2007 — Tiger Claw Inc. today announced it has begun a national product education program for home improvement retailers. The program offers on-site demonstrations and instructional materials for the Tiger Claw hidden deck fastener product line. The program is offered free of charge as a part of Tiger Claw’s expanded, ongoing sales and distribution support.
“We have already seen proven results and increased sales for those who participate in our national product education program,” said Michele Skyles, Tiger Claw’s National Accounts Manager. “Tiger Claw’s hidden deck fasteners have become exceptionally popular, and we are ensuring that retail sales forces are equipped with hands-on product knowledge and experience. The end result is increased customer satisfaction and store revenue, repeat incremental sales, retained contractor business, and highly confident store employees.”
The hidden deck fastener outreach program combines a quick product knowledge session for store employees and distribution sales representatives with a sales floor demonstration to promote this high-margin special order item directly to contractors and homeowners. A Tiger Claw representative visits stores and offers live deck building demonstrations to customers as well.
“In the past, hidden deck fasteners have been time-consuming and very difficult to install,” said David Hartmann, president of Tiger Claw Inc. “Traditional nails and screws, on the other hand, produce wood rot, board splitting, and a less-than-attractive appearance. We believe Tiger Claw hidden deck fasteners are fundamentally changing the way contractors and do-it-yourselfers build decks.”
Tiger Claw’s patented fastener design has a simple “topside” installation. Constructed from hardened heavy gauge stainless steel that is compatible with new pressure treated coatings for lumber, these unique fasteners offer outstanding hold-down power for both wood and alternative decking materials such as composites and PVC. They create a smooth “nail-free” surface, which preserves the beauty of the wood and reduces splitting, splintering, cupping, and rotting. With Tiger Claw, homeowners can have a better looking, longer lasting, and safer deck.
About Tiger Claw hidden deck fasteners
Tiger Claw offers a complete line of innovative and versatile hidden deck fasteners. The TC-2 deck fastener is ideal for soft woods and pressure treated lumber. The TC-3 is used with composite decking materials such as Trex and Fiberon and medium density hardwoods such as Meranti and Cambera mahogany. The TC-4 is perfect for exotic hardwood decking lumber like Ipe and Teak. The TC-P is used with cellular PVC decking materials. The TC-G offers the fastest installation available today with pre-grooved decking or square edge boards using a router or biscuit joiner.